Business Writing

To write effective and appropriate business messages, you need to identify the purpose of your writing. Taking a few minutes to define your purpose can dramatically improve your writing.

The purpose of informative writing is to transfer information to the reader. To make informative writing effective, you should explain your reason for writing at the start.

The characteristics of your readers

Four main considerations about your reading audience should guide your writing.

To remind yourself of the appropriate business tone, ask yourself the following questions as you write:

Analyzing your audience and the purpose of your message is the key to successful business writing. As well as helping you decide what content and how much detail to include, it helps you apply the right tone in your writing.

Answer the questions in relation to a business document you need to write.

The purpose of persuasive writing is to motivate the reader to support an idea or take action. To make persuasive writing effective, you should ensure it attracts attention, stimulates interest, and maintains focus.

The purpose of responsive writing is to provide a response to previous communication. For responsive writing to be effective, it must be prompt and courteous, exact, sincere, and brief.

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