The purpose of persuasive writing is to motivate the reader to support an idea or take action. To make persuasive writing effective, you should ensure it attracts attention, stimulates interest, and maintains focus. It must also create a desire and prompt a response from the reader.
Example
Dear Homeowner,
[ATTRACT ATTENTION]
Three and a half million homes in the United States will be burglarized this year. Don't let yours be one of them.
[STIMULATE INTEREST]
When you have a SafeGuard Home Alarm System, there's no need to worry. SafeGuard protects your home from unwanted intruders so you can relax, knowing your home is safe.
[MAINTAIN FOCUS]
The SafeGuard Home Alarm system can detect unusual sound in any room. SafeGuard's scanner ignores everyday sounds like crying babies, televisions, or barking dogs. However, hostile noises, such as crashes or breaking glass, will trigger the alarm. Its 110-decibel siren is enough to deter any burglar while alerting your neighborhood to danger.
[CREATE A DESIRE]
A direct phone line connection to your local police station allows SafeGuard to contact the authorities instantly when alerted. Built-in batteries that recharge automatically keep SafeGuard active even during power failures. You can contact our technical support 24 hours a day by calling our toll-free hotline.
[PROMPT A RESPONSE]
Our Customer Service Department is waiting to take your SafeGuard Alarm system order at 555-227-SAFE, or log on to our user-friendly web site and place your order online. Enjoy peace of mind knowing your home is secure - order SafeGuard today.
Sincerely,
(Name and title of salesperson)