Example: Effective Writing for Different Message Types

The purpose of informative writing is to transfer information to the reader. To make informative writing effective, you should explain your reason for writing at the start. It's also important to organize key ideas, be specific, and separate fact from opinion.


Simple announcements

Subject: Todd Brenner named head of the Marketing Department

The highly experienced Todd Brenner has accepted our offer to become head of the Marketing Department. Todd's duties will be effective as of September 1. His responsibilities will include formulating a sales and marketing plan, with specific reference to brand management, and handling the sales budget.

Todd previously held a similar role in a highly reputed company, where he helped increase sales by 12%. We are excited to welcome him on board.

Giving instructions

Subject: Policies affecting subcontractor agreements

Under normal circumstances, any preexisting subcontractor relationships can stay in place after you obtain a new contract. This also applies to arrangements you make after you have submitted an offer but before the contract is awarded to you. In all instances, please provide the following details:

  1. name(s) of all subcontractors
  2. effective dates of arrangement
  3. names of the key contact individuals for each company

Please submit this information directly via e-mail.



Answering questions

Please call me if you need more information.