Small Business

What is Account Planning?

Every member of a company is responsible for its success by enhancing its brand equity. Perhaps you are a brand manager responsible for a specific brand or portfolio of brands. Maybe you are the president of a company or a marketing director. Or maybe you are an account planner, or account manager, or even president of an advertising agency. Perhaps you are in charge of developing a hypothetical advertising campaign for an advertising or marketing class.

The Ten Commandments of Small Business

I.Before you Start business write down the business plan!
II.Employees are most importent factor in success, build loyalty
III.Deligate and make employees accountable to the actions
IV.keep getting better in management
V.Make sure you have strong relationships with vendors, employees, customers, and advisors.
VI.Competitive pricing is key when you don't have big name, more saving to customers mean more profit to you.