The psychological terms restructuring and functional fixedness are relevant to how the creative process works, and can be applied to creative thinking. Restructuring means reorganizing or restructuring a problem to find a solution. Functional fixedness occurs when, as the idea originator, you become restricted by the demands of the task, or other constraints or norms. This functional fixedness means that you have difficulty reconceptualizing the problem to find a solution.
Analyzing your audience and the purpose of your message is the key to successful business writing. As well as helping you decide what content and how much detail to include, it helps you apply the right tone in your writing.
Is your answer something like this?… Trust is an interesting topic and it would be great to have the luxury of time and bandwidth to cultivate it in our organization's business practices, but there are more pressing and critical issues which I/we need to address instead.
Exclamations are used to indicate great excitement or emphasis. In business writing, exclamation points should be used sparingly and only to add urgency, surprise, or disbelief to a statement. Business writers are expected to convey feeling or emphasis primarily through strong words and clear structures, not through punctuation. If you use exclamation points too often, the reader may become immune to their effect or may consider you unprofessional. There are two rules for using exclamation points in your writing: